MLSE Launchpad empowers kids through sport, education, and specialized programming. As part of its website rebuild, I revitalized the brand with a fresh, engaging digital experience—modernizing the visual language with gradient-refreshed characters, web-optimized colors, custom Lottie animations, and refined yet playful patterns. To enhance usability, I optimized the sitemap with a docked side navigation and streamlined main menu, restructuring content for easy access by both kids and parents. These cohesive updates created a vibrant, interactive, and intuitive site that brings the brand to life while staying true to its mission.