Arcade.com, our agency website, showcases a brand identity I expanded from our logo into a full, cohesive design system. Our goal was to create a fun and approachable identity that reflected both our in-house mobile game design and development, as well as our web and digital branding services. This was achieved through thoughtful design choices, including curved corners for a softer, more inviting feel, UX-friendly copy for enhanced accessibility, and nested information for a structured, intuitive user experience. The result is a seamless and engaging brand presence that authentically connects Arcade’s identity with its digital products.