North Marks the Spot is a collaborative initiative between Smirnoff and the Toronto Raptors, now in its third year, dedicated to celebrating cocktails and honouring OG Raptors fans. The site’s landing page serves as the ultimate destination for fans to discover everything game-day drinks have to offer. It features a curated selection of Smirnoff cocktail recipes, easy-to-follow instructions, and vibrant visuals that bring each drink to life. Every recipe was thoughtfully chosen to reflect the energy and excitement of iconic Raptors game-day wins, offering fans a fun way to experiment with new cocktails. The campaign fosters community, inviting Raptors fans to connect, celebrate, and share in the excitement of game days with creative, signature drinks.