Huddle Up, a bullying prevention initiative founded by Jason Corello, previously carried a serious tone and visual identity. We were brought in to redesign its digital identity and website to transform the topic into a more approachable and engaging conversation starter—something students would feel comfortable engaging with. Our goal was to shift the narrative, making bullying prevention not just a formal lesson but a relevant and approachable topic. To achieve this, we revamped the digital identity with a modern aesthetic that resonated with students. By incorporating bold colors, dynamic typography, and player imagery, we infused the initiative with a fresh, energetic digital presence that spoke to our target audience. The new branding broke down the typical barriers associated with serious topics, encouraging students to engage with the message rather than shy away from it.