Back for its second year, the Bell Inbound Assist is a collaboration between Bell and the Toronto Raptors, designed to celebrate and support organizations across Canada that help connect new Canadians. I played a key role in developing the wordmark and digital identity, as well as crafting the web UX and UI to create a informative and engaging experience. The branding incorporated coordinate tropes and iconography, reinforcing the campaign’s message of unity and sportsmanship across Canada. Ensuring clear communication of the voting process and prizing was crucial to driving fan engagement and participation.