This initiative was a parody site built to capitalize on the success of the previous year’s OG Corp x Staples initiative. The campaign had returned for another year, and this time, they wanted a digital presence to complement the social media buzz. The site was designed to be a satirical, comedic take on Staples’ preferred membership, playfully positioning it as the "golden ticket" to business success. Through exaggerated testimonials, mock infomercial-style content and witty satire, we created a digital experience that poked fun at the idea of exclusive memberships, all while engaging the audience in a fun and lighthearted way.